Customer Loyalty Development: The Role Of Switching Costs
نویسندگان
چکیده
منابع مشابه
Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs
It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty become altered? To address that issue, t...
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Hypermarkets play an increasingly important role in the retail industry in Taiwan. In this study hypermarket customers in Taiwan were surveyed, using switching costs as a variable, to explore the relationship between customer value, customer satisfaction, and customer loyalty. The results indicate that a customer with a more positive perception of the value of products/services has a more posit...
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The review of the literature reveals various relationships between the constructs of social identity, customer trust, and customer loyalty. Such results lead to questioning the nature of the conceptual structure that would include these constructs as well as their interrelationships in a structural model. From this perspective, the purpose of this study is to evaluate the mediating role of cust...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2013
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v29i5.8069